Transportation Commission - March 20 2025

discussion regarding tourism and events,
Scotts Dazzle and Western Week events.
The presentation will be done by
Angelica Capulo.
Hello. Hi everyone. Good morning. Thank
you so much for having me here today.
I'm Angelica Chapulo with the tourism
and events division and I'm here to
recap our Scott Dazzle and Western Week
events. Before jumping into those
though, we thought this was a nice
opportunity to share with you an update
on our Oldtown website refresh. So I
just quickly wanted to mention this
project that's been going on for a few
months now and is coming to fruition. As
you might already be familiar with the
current website is over seven years old
and the back end is really cumbersome in
terms of making updates and this was the
reason for the refresh. So this will
take place incorporating some of our new
branding. It will have some new features
like a blog which the merchants are
actually very excited about. if you have
approached me already about getting
involved with. It will have a social
media feed. Um it will also be able to
have some unique features that we don't
currently have. For instance, the
directory will be um you can organize it
by district. So if you're at a gallery
in the arts district and you want to go
out to dinner, you can search for
restaurants specifically in that
district. So we have some nice features
that'll be added. So just wanted to
briefly mention that. Um, I will also
stress though the website's intent will
continue as the current one to drive
traffic to our merchants, drive
attendance at our events, and really
position Oldtown, you know, in the
spotlight for residents and tourists.
So, it will just have a slightly
different look and very enhanced uh
functionality. So, with that, let's move
on to what we're here to talk about
today. Uh, Scott Dazzle and Western
Week. I'll start with a quick video just
to take a trip down memory lane of the
tree lighting and um kickoff ceremony.
[Music]
Okay, just a little refresh for our
memories. It seems like so long ago now.
Um, Scott Stazzle allows us the
opportunity to showcase the districts in
their unique ways. We'll start off by
looking at some of the decor that was
utilized this year. One of the nice
things, it really allows us to tap into
our tourism and event strategic plan. We
can hit on initiatives like the park and
walk experience and also strengthening
the positioning of the Oldtown
districts. The unique decor is curated
for each of the districts. For example,
along Fifth Avenue, we've continued with
the theme of having little elves in the
planters and the monument signs. These
elves are playful, sometimes
mischievous. They allow for photo ops
and also a fun and playful mood for the
visitors. While in the arts district, we
have extremely elegant lighting and a
really classy look. And the entrance to
the civic center displays a
familyfriendly photo op.
The waterfront was once again
transformed into an enchanted winter
village. From head to toe, we had
beautiful decor. The canal banks were
lined with different types of
decorations.